The Incentive Group CEO Doug Press Presented Innovation Spotlight at B2B Online

The Incentive Group CEO, Doug Press, presented B2B Online attendees with best practices, proven results, and financial justification in support of the utilization of a B2B Customer Loyalty program to accelerate B2Be-commerce performance.

White Plains, United States - November 28, 2018 /PressCable/ —

The Incentive Group, a full service Loyalty Agency specializing in B2B, was a leading sponsor of B2B Online in Miami this month. This conference is where leading Manufacturers and Distributors share and learn about new innovative tactics to bring their customers the best online experience. Attendees learn from industry professionals how to successfully build their B2B eCommerce businesses and optimize their profitability.

The Incentive Group CEO, Doug Press, presented the Innovation Spotlight session on Day 1: “Elevating B2B eCommerce Performance through Loyalty!” Attendees were presented with best practices, proven results, and financial justification in support of the utilization of a B2B Customer Loyalty program to accelerate B2Be-commerce performance.

“Our clients seek tools to optimize their unique B2B e-commerce challenges and have found that the engaging and motivational strategies we provide contribute to increased adoption, AOV, repeat purchases, cross sell, upsell, referral, and retention,” said Doug. “Layering on an exciting Loyalty Program to a B2B Digital Marketing strategy is like adding Rocket Fuel… accelerating results while also engendering deeper, more pervasive customer loyalty.’

Doug has over 30 years of experience working on the client (former Computer Industry CMO) and agency sides of B2B marketing. Over the years Doug has led his team to create B2B Loyalty Programs for major companies including Coca-Cola, NEC, Samsung and many others. Competitive advantage is delivered to clients through The Incentive Group’s inGauge loyalty platform, engendering a robust Digital Dialogue with customers, driving eCommerce and Omnichannel revenue, margin and ROI results.

The Incentive Group specializes in B2B customer loyalty, channel incentive and employee engagement programs. They provide a full suite of services encompassing every aspect of loyalty program design, administration and fulfillment. From turnkey program development down to 1099 issuance, they eliminate the burden on their customers by doing all the heavy lifting. Their Reward Headquarters team curates the client’s custom catalog from an impressive collection of brand name merchandise and travel rewards, along with reloadable debit cards and delights all participants through the customer service hotline. Services also include Data Capture & Reporting, Quiz & Survey creation, Optimization through performance analysis, CMS/LMS platform integration and fostering an ongoing, bi-directional customer conversation, yielding invaluable insights.

With over 30 years of history proving superior results to clients across the spectrum of size and industry, they’ve developed a track record of meeting and exceeding client goals. Coupled with their company’s objective of leading technology and loyalty trends, they proactively deliver best practices every single time.

Contact Info:
Name: Courtney Mancini
Email: Send Email
Organization: The Incentive Group, Inc.
Address: 399 Knollwood Road, White Plains, NY 10603, United States
Phone: +1-914-948-0904

For more information, please visit http://www.incentivegroup.com

Source: PressCable

Release ID: 452033

Latest News

Road tripping Thailand: Weekend getaways to beat the crowds

Oct 14, 2019

BANGKOK — Thailand's southern beaches lure travelers with their turquoise water and dramatic limestone cliffs, but there's more to explore in the Southeast Asian country that's one of the world's most popular destinations. For a Thai road less traveled, try one of these getaways outside Bangkok, far from the overly Instagrammed backpacker hotspots or the party scene of Phuket or Pattaya. ___ BAN KRUT FOR THE BEACH BUM In laid-back Ban Krut, travelers will find one of the cleanest and quietest stretches of white sand within driving distance of the capital, Bangkok. This sleepy seaside community, known mostly by locals,...

Museum of the Bible quietly replaces questioned artifact

Oct 14, 2019

OKLAHOMA CITY — The Museum of the Bible in Washington quietly replaced an artifact purported to be one of a handful of miniature Bibles that a NASA astronaut carried to the moon in 1971 after an expert questioned its authenticity. The move follows an announcement last year that at least five of 16 Dead Sea Scroll fragments that had been on display at the museum were found to be apparent fakes. The museum replaced the original microfilm Bible with one that was donated by an Oklahoma woman who wrote a book about the Apollo Prayer League, which arranged for Apollo...

AP Photos: Indian lockdown upends Kashmir children's lives

Oct 14, 2019

SRINAGAR, India — As India-controlled Kashmir reels under an unprecedented lockdown, children remain the most affected. The crisis has upended the education of millions of children in the disputed Himalayan region, and many have been caught up in street violence. Frustration, anger and fear have been growing in Kashmir since Aug. 5, when the Hindu nationalist-led government of Prime Minister Narendra Modi stripped the region of its semi-autonomous status and imposed a curfew and a communications blackout. The government deployed thousands of troops to the already heavily militarized region to quell potential dissent. It also cut off internet access, put...

The Latest: British PM questions Thomas Cook bosses' pay

Oct 14, 2019

LONDON — The Latest on the collapse of British tour company Thomas Cook (all times local): 6 p.m. Prime Minister Boris Johnson says a "huge effort" is underway to bring home British tourists and passengers stranded by the sudden financial collapse of travel company Thomas Cook. He adds Monday that steps needed to be taken so "you don't end up with a situation where the taxpayer, where the state is having to step in and bring people home." Johnson asks "whether it's right that the directors and the board should pay themselves large sums when a company can go down...

Tour company Thomas Cook collapses, global bookings canceled

Oct 14, 2019

LONDON — Longtime British tour company Thomas Cook collapsed after failing to secure rescue funding, and travel bookings for its more than 600,000 global vacationers were canceled early Monday. The British government said the return of the firm's 150,000 British customers now abroad would be the largest repatriation in its peacetime history. The process began Monday and officials warned that delays are inevitable. The Civil Aviation Authority said Thomas Cook has ceased trading, its four airlines will be grounded, and its 21,000 employees in 16 countries, including 9,000 in the UK, will lose their jobs. The company several months ago...

Welcome to The Zig Zag World. This travel blog will help you to make the most out of your travel time with interesting destination guides. Our paths will definitely cross some day as we zigzag around the world.

Contact us: sales@thezigzagworld.com